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Page 1 | Page 2 | Page 3 | Page 4

How Muhammad Ali Changed
the
Press

David Remnick
SportsJones Magazine
October 29, 1999

The author of "King of the World" talks about how Cassius Clay (and Muhammad Ali) revolutionized the world of Jimmy Cannon and Red Smith

In the later acts of his career, Muhammad Ali would take his place in the television firmament and his Boswell would be Howard Cosell, he of the marvelous adenoids. But in the days preceding his fight with Sonny Liston in Miami in February 1964, Cassius Clay was not yet Muhammad Ali and Howard Cosell was a bald, nasal guy on the radio who annoyed his colleagues with his portentous questions and his bulky tape recorder which he was forever bashing into someone's giblets.

Newspapers were still the dominant force in sports; columnists – white columnists – were the dominant voices; and Jimmy Cannon, late of the New York Post and, since 1959, of the New York Journal-American, was the king of the columnists. Cannon was the first thousand-dollar-a-week man, Hemingway's favorite, Joe DiMaggio's buddy, and Joe Louis's iconographer. Red Smith, who wrote gloriously for the Herald Tribune, employed an elegant restraint in his prose that put him ahead of the game with more high-minded readers; Cannon was the popular favorite: a world-weary voice of the city. Cannon was king and Cannon had no sympathy for Cassius Clay. He did not even think he could fight.

Writing Ali
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A SportsJones Special Section

SEE ALSO

"King of the World"

"The Muhammed Ali Reader"

"Redemption Song: Ali and
the Spirit of the Sixties"


Cannon was an honest man in a gamey world. Throughout the Thirties, Forties, and Fifties, boxing beat writers would line up at Madison Square Garden on Saturday mornings for a weekly envelope filled with cash – not a fortune, but just enough so that the promoter could be reasonably confident that the reporters would talk up and cover his bouts, just enough to keep them from asking the wrong questions. On some fight nights, the same beat writers might find an envelope on their assigned seats at ringside, too.

The practice of organized graft was not limited to boxing, nor was it considered particularly wrong. It was just part of the business. Ball teams paid for writers to travel with them on the road; owners of racetracks and arenas sent around Christmas presents: televisions, washing machines, tea services. At big events, like a championship fight, publicists and promoters offered up a selection of prostitutes: no charge for the columnists, discounts for reporters. Columnists (Cannon included) would routinely accept free food and drink at nightspots like "21," Toots Shor, and the Stork Club. With arenas and teams and promoters doling out such loot, was it so unreasonable to expect favorable notice? A stray promotional line in a column?

Predictably, not all the voices in the press were convinced that full-scale congressional hearings on boxing were necessary. "Outside the routine business of running the country," Red Smith wrote in December 1959, "the United States Senate has nothing to worry about except the space race, atomic warfare, spiraling living costs, the world march of Communism, Fidel Castro, Bishop Pike's views on birth control, the national debt, unrest in steel and the 1960 elections. In the circumstances, anybody can understand why Sen. Estes Kefauver, a restless spirit, deems it necessary to relieve his boredom by investigating fist fighting." Smith described Frankie Carbo, the mobster who ran the sport, as "the more or less benevolent despot of boxing's Invisible Empire."

So that was the world of boxing even as it overlapped with the rise of Cassius Clay. One afternoon shortly before the Clay-Liston fight, Cannon was sitting with George Plimpton at the Fifth Street Gym watching Clay spar. Clay glided around the ring, a feather in the slipstream, and every so often he popped a jab into his sparring partner's face. Plimpton was completely taken with Clay's movement, his ease, but Cannon could not bear to watch.

"Look at that!" Cannon said. "I mean, that's terrible. He can't get away with that. Not possibly." It was just unthinkable that Clay could beat Liston by running, carrying his hands at his hip, and defending himself simply by leaning away.


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"Perhaps his speed will make up for it," Plimpton put in hopefully.

"He's the fifth Beatle," Cannon said. "Except that's not right. The Beatles have no hokum to them."

"It's a good name," Plimpton said. "The fifth Beatle."

"Not accurate," Cannon said. "He's all pretense and gas, that fellow.... No honesty."

Clay offended Cannon's sense of rightness the way flying machines offended his father's generation. It threw his universe off kilter.

"In a way, Clay is a freak," he wrote before the fight. "He is a bantamweight who weighs more than two hundred pounds."

Cannon's objections went beyond the ring. His hero was Joe Louis, and for Joe Louis he composed the immortal line that he was a "credit to his race – the human race."

He admired Louis's "barbaric majesty," his quiet-in-suffering, his silent satisfaction in victory. And when Louis finally went on too long and fought Rocky Marciano long past his peak, he eulogized the broken-down old fighter as the metaphysical poets would a slain mistress: "The heart, beating inside the body like a fierce bird, blinded and caged, seemed incapable of moving the cold blood through the arteries of Joe Louis's rebellious body. His thirty-seven years were a disease which paralyzed him."

Cannon was born in 1910 in what he called "the unfreaky part of Greenwich Village." His father was a minor, if kindly, servant of Tammany Hall. The family lived in cold-water flats in the Village and Cannon got to know the neighborhoods and its workmen, the ice men, the coal delivery boys.

Cannon dropped out of school after the ninth grade and caught on as a copy boy at the Daily News and never left the newspaper business. As a young reporter he caught the eye of Damon Runyon when he wrote dispatches on the Lindbergh kidnapping trial for the International News Service. "The best way to be a bum and earn a living is to write sports," Runyon told Cannon and then helped him get a job at a Hearst paper, the New York American.

Like his heroes, Runyon and the Broadway columnist Mark Hellinger, Cannon gravitated to the world of the "delicatessen nobility," to the bookmakers and touts, the horse-players and talent agents, who hung out at Toots Shor's and Lindy's, the Stork Club and El Morocco.

When Cannon went off to Europe in the mid-forties to write battle dispatches for Stars and Stripes, he developed what would become his signature style: florid, sentimental prose with an underpinning of hard-bitten wisdom, an urban style that he had picked up in candy stores and night clubs and from Runyon, Ben Hecht, and Westbrook Pegler.

After having been attached to George Patton's Third Army, Cannon came home newly attached to the Post. His sports column, which would be the city's most popular for a quarter-century, began in 1946 and was dubbed "Jimmy Cannon Says."

Cannon was an obsessive worker, a former boozer who drank more coffee than Balzac. He lived alone – first at the Edison Hotel, then on Central Park West, and, finally, on Fifty-Fifth Street. He was a cranky egomaniac whose ego only grew with age. He sweated every column. When he wasn't at a ball game or at his desk, he was out all night, wandering from night club to night club, listening always for tips, for stray bits of talk that could make their way into his column.

"His column is his whole life," said one of his colleagues, W.C. Heinz of the New York Sun. "He has no family, no games he plays, no other activities. When he writes it's the concentration of his whole being. He goes through the emotional wringer. I have no idea what Jimmy would do if he weren't writing that column, he'd be so lonesome."

For his time, Cannon was considered enlightened on the subject of race. That is to say that unlike many other columnists he did not make fun of the black athletes he covered, he did not transform their speech into "Amos 'n' Andy" routines. He gave them their due. As much as he adored DiMaggio, a fighter like Archie Moore captured his schmaltz-clogged heart just as easily:

Someone should write a song about Archie Moore who in the Polo Grounds knocked out Bobo Olson in three rounds. I don't mean big composers such as Harold Arlen or Duke Ellington. It should be a song that comes out of the backroom of sloughed saloons on night drowned streets in morning-worried parts of bad towns. The guy who writes this one must be a piano player who can be dignified when he picks a quarter out of the marsh of a sawdust floor. They're dead, most of those piano players, their mouths full of dust instead of songs. But I'll bet Archie could dig one up in any town he ever made.

Cannon would begin other columns by putting the reader inside the skull and uniform of a ballplayer ("You're Eddie Stanky. You ran slower than the other guy ...") and elsewhere, in that voice of El Morocco at three in the morning, he would dispense wisdom on the subject he seemed to know the least about – women: "Any man is in difficulty if he falls in love with a woman he can't knock down with the first punch." Or, "You can tell when a broad starts in managing a fighter. What makes a dumb broad smart all of a sudden? They don't even let broads in a joint like Yale. But they're all wised up once a fighter starts making a few."


NEXT PAGE: Clay and the new generation of sportswriters   >>


Page 1 | Page 2 | Page 3 | Page 4

SEE ALSO
"King of the World"
"The Muhammad Ali Reader"
"Redemption Song: Ali and
the Spirit of the Sixties"

 


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